Since the Shikoku area was roughly divided into two areas the Setonaikai coast and Pacific Ocean side and it is blessed with beautiful nature and rich environment, much food is produced.

Moreover, in Tokushima Prefecture or Ehime Prefecture, there are many marine products raised into the early ocean current, and the taste is also a rare object of art.

Most agricultural products currently produced in Japan are produced even in Shikoku, and it is also called miniature of Japan.